HYELM welcomes B1 Creative and The Lucre Group

Featured image for HYELM welcomes B1 Creative and The Lucre Group

From our humble beginnings offering hostel accommodation in Tufnell Park, to our current flagship Old Street site and exciting future developments in the pipeline, HYELM has always been at the forefront of offering safe, hassle-free accommodation in our beloved capital. That’s why last year, to keep up to date with the evolving landscape, we underwent an extensive rebranding exercise led by design communications agency, B1 Creative.

Emily Walters of B1 Creative Speaking at Our Brand Launch Event

The exercise included speaking with past, present and future residents of HYELM – Old Street in order to transform our identity into one which is vivid, relevant and resonates with young people residing in London today. We are also proud to announce that we have tasked The Lucre Group with coordinating both our internal and external communication, to ensure we are recognised for the unique  offering  we provide for those starting their careers in London.

Keith Douglas, Chief Executive and Company Secretary at HYELM, said: “We’re completely committed to ensuring that we communicate clearly and effectively with our residents, stakeholders and potential residents, which is why we’re delighted to welcome B1 Creative and The Lucre Group to our team. We are confident that with their support we can implement the best strategies for future growth, as we seek to offer more affordable housing to those in need.”

Sally Bell, Director at B1 Creative, added: “HYELM has been housing young people of limited means, and our much needed key workers, in London for generations. We are delighted to continue our partnership with HYELM following the re-development of the brand. We look forward to working with The Lucre Group to raise awareness of the great work HYELM does and ensure its relevance in supporting residents today and in future generations.”

Rhona Templer, Managing Director at The Lucre Group, also stated: “It’s essential that HYELM’s mission, to provide affordable housing for young Londoners, is successful and we’re looking forward to working with B1 Creative to help HYELM continue to accomplish this.”

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74 of the 125 bed spaces are reserved for key workers. If you are a key worker, you can find out more and register your interest using the London Mayor’s Share to Buy website.

To be eligible for one of the remaining 51 places, you must meet the following criteria.

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