From our humble beginnings offering hostel accommodation in Tufnell Park, to our current flagship Old Street site and exciting future developments in the pipeline, HYELM has always been at the forefront of offering safe, hassle-free accommodation in our beloved capital. That’s why last year, to keep up to date with the evolving landscape, we underwent an extensive rebranding exercise led by design communications agency, B1 Creative.
The exercise included speaking with past, present and future residents of HYELM – Old Street in order to transform our identity into one which is vivid, relevant and resonates with young people residing in London today. We are also proud to announce that we have tasked The Lucre Group with coordinating both our internal and external communication, to ensure we are recognised for the unique offering we provide for those starting their careers in London.
Keith Douglas, Chief Executive and
Company Secretary at HYELM, said: “We’re completely committed to
ensuring that we communicate clearly and effectively with our residents,
stakeholders and potential residents, which is why we’re delighted to welcome
B1 Creative and The Lucre Group to our team. We are confident that with their
support we can implement the best strategies for future growth, as we seek to
offer more affordable housing to those in need.”
Director at B1 Creative, added: “HYELM has been housing young people of limited
means, and our much needed key workers, in London for generations. We are
delighted to continue our partnership with HYELM following the re-development
of the brand. We look forward to working with The Lucre Group to raise
awareness of the great work HYELM does and ensure its relevance in supporting
residents today and in future generations.”
Templer, Managing Director at The Lucre Group, also stated: “It’s essential that HYELM’s
mission, to provide affordable housing for young Londoners, is successful and
we’re looking forward to working with B1 Creative to help HYELM continue to
As you know, we are all for quick and simple recipes and this definitely fits the bill. It's packed with flavour and is super tasty. The quantities aren't an exact science so feel free to increase or decrease depending on how many you are ...
This dish is perfect with sour cream, homemade guacamole and Pico de gallo. This is a fantastic vegetarian dish and one that you can increase or decrease the heat as suits your tastebuds, you won’t be disappointed and ...