As a not-for-profit
landlord housing the future of London, HYELM’s brand identity had become out of
date and no longer fit for purpose. It no longer spoke to the young people we
have been committed to helping for nearly 100 years. Putting residents front and center of our
research has resulted in a new bold and vibrant identity that not only stands
out, but is one that young people can relate to and want to engage with.
September, we hosted an event where we proudly launched our new branding at
HYELM Old Street. It was an exciting night for HYELM that marked the end of a
year long period of research and collaboration with our new branding &
design agency, B1 Creative.
Emily Walters, Director of B1 Creative, presented the rationale behind the new branding. HYELM’s purpose is clear – we are here for residents not for profit.
The new branding has impacted all aspects of HYELM, down to the very clothes on our backs. Our new embroidered uniforms, shown being proudly modelled by Sarah, have been well received by the whole team.
It was lovely to be able to welcome so many friends of HYELM to celebrate the brand’s re-launch and the start of an exciting new chapter for the charity. In keeping with the new HYELM brand identity, the event was a vibrant mix of entertainment. We had live music from a fun mariachi band, who kept the guests entertained throughout the evening.
A tasty and colourful selection of canapes and cocktails kept guests fueled throughout the evening. Many thanks to Catered By Justin for doing such a great job.
The event was well attended by over 50 people. It was a perfect opportunity for long standing members of HYELM, past residents, board members and representatives from partner organisations to catch up and see how the brand had changed.
What is HYELM?
For those who aren’t already aware of HYELM and their work,
allow us to explain. We are a housing scheme designed to assist young people at
the beginning of their careers. Big cities are the place to be when setting off
A big thank you to all members, former residents, current residents and friends who attended this year’s Annual General Meeting of Hyelm, which was held on 27thApril 2019.
Those present were given the opportunity to see the newly conver...