An Evening Of Celebration

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As a not-for-profit landlord housing the future of London, HYELM’s brand identity had become out of date and no longer fit for purpose. It no longer spoke to the young people we have been committed to helping for nearly 100 years.  Putting residents front and center of our research has resulted in a new bold and vibrant identity that not only stands out, but is one that young people can relate to and want to engage with.

In September, we hosted an event where we proudly launched our new branding at HYELM Old Street. It was an exciting night for HYELM that marked the end of a year long period of research and collaboration with our new branding & design agency, B1 Creative.

Emily Walters, Director of B1 Creative, presented the rationale behind the new branding. HYELM’s purpose is clear – we are here for residents not for profit.

The new branding has impacted all aspects of HYELM, down to the very clothes on our backs. Our new embroidered uniforms, shown being proudly modelled by Sarah, have been well received by the whole team.

It was lovely to be able to welcome so many friends of HYELM to celebrate the brand’s re-launch and the start of an exciting new chapter for the charity. In keeping with the new HYELM brand identity, the event was a vibrant mix of entertainment. We had live music from a fun mariachi band, who kept the guests entertained throughout the evening.

A tasty and colourful selection of canapes and cocktails kept guests fueled throughout the evening. Many thanks to Catered By Justin for doing such a great job.

The event was well attended by over 50 people. It was a perfect opportunity for long standing members of HYELM, past residents, board members and representatives from partner organisations to catch up and see how the brand had changed.

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